Our Story

Founder of EarthPup, Lucy Cullen is an animal lover, sustainability expert and award-winning environmentalist. Ever since she could remember, she has been obsessed with dogs. At the age of 7, Lucy convinced her parents to let her get a puppy, who she named Winnie. With her new best friend at her side, Lucy had dreams of one day becoming a vet and helping all the dogs in need around the world.

As an adult, Lucy's passion for the environment brought her into a successful career in food sustainability, where she co-founded her first company Terus, a social enterprise that reduces waste in restaurants. Terus helped divert over 200,000 pounds of waste from landfill.

In 2019, Lucy decided to get back to her childhood dream of helping animals. Combining her passion for sustainability and dedication to helping dogs, Lucy founded EarthPup with her partner Adam Alguire, an acclaimed Toronto chef. Adam brought his dedication to animal welfare and delicious food to EarthPup, where he and Lucy work closely with animal nutritionists to create eco-friendly treats that give back.


Together Lucy and Adam have three goals:
1. Make healthy, all-natural treats that dogs love (and even fit for humans!)
2. Save food from going to the landfill
3. Re-home as many rescue dogs as possible

To date, they've made lots of dogs happy with their eco-friendly treats. One of their proudest moments was when a dog Mom asked for some guacamole to have with the dog treats, because even she loved them so much!